Privacy Policy

Effective Date: September 1, 2016

All of us at Loving Lion Books, take your online security very seriously, and we're committed to protecting your privacy and personal information. This Privacy Policy applies to the Site as defined in the Terms of Use.  The Site is operated by Loving Lion Books.

This Privacy Policy should be read in connection with and is incorporated by reference in the Terms of Use.  All definitions set forth in the Terms of Use shall apply to this policy.

We created this document to ensure you understand how we collect, use, and secure your information. Please read carefully, and visit our Terms of Use for more information about all of our policies.

By using our Services, you agree to the use, disclosure and procedures this Privacy Policy describes. Please note that this Privacy Policy does not apply to third party websites (“Third Party Services”), such as Facebook, Twitter, Pinterest, Instagram and Google+, that we do not own or control, even if you access them through the Services. We try to only work with Third Party Services that share our respect for your privacy, but we cannot take responsibility for their practices, content, or privacy policies. We encourage you to carefully review the privacy policies of any Third Party Services you access so that you know how they will use and share your information.

If you have any questions, please reach out to us at

1. The Information We Collect & How We Collect It

Loving Lion Books requests and collects personal information from our customers at various Site locations and instances, including, but not limited to, when you create a Site  account, Sign Up for our newsletters, make a purchase, communicate with us via social media, write a product review, participate in events, contests, or promotions, contact our customer care team, or post other customer-generated content to this Site. These are currently the primary ways in which we gather information, however, we may also collect data through other channels in the future.

Personal Information we may collect from you can vary according to the method through which it was attained. Personal Information, as defined herein, may include, but is not limited to, the following:

•    Full name

•    Email address

•    Phone number

•    Shipping address

•    Username and password for your account

•    A record of your orders, purchase history, and shopping behavior and preferences

•    Information provided by you through your interactions with us in social media

As is true of most web sites, we gather certain non-personally identifiable information automatically and store it in log files. This information may include:

•    Location and geographic information that could be collected if you use our mobile site or app.

•    The name of your internet service provider

•    The IP address of the computer you use to access our Services

•    The type of browser software you are using

•    The operating system you are using

•    The date and time you access our Services

•    The website address, if any, that linked you to our Site

•    Search engine search terms and advertising clicks/actions

•    Weblogs and other clickstream data

Technologies such as: cookies, beacons, tags and scripts are used by Loving Lion Books and our analytics systems, some of which may be third party systems. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies for many different functions on Loving Lion Books, including user authentication, our shopping cart, and to customize the user experience. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still browse our Site, but your ability to use most features or areas of our site may be limited.

Children’s Information.

We do not knowingly collect information from children under the age of 13, in accordance with the Children’s Online Privacy Protection Act (“COPPA”). If you are a parent or legal guardian of a minor child, you may use the Services on behalf of such minor child. We will treat any information that you provide us while using the Services on behalf of your minor child as Personal Information as otherwise provided in this Privacy Policy.


We do everything possible to make sure you have a wonderful experience shopping with us. If you contact us in person, by phone, email, we may keep a record of your contact information and correspondence for later reference (to help improve our service!). When we send you emails, we may track whether you open them to figure out how to deliver more delightful and helpful emails and improve our Services.

Third Party Services

For a safe and smooth check out process we use a third party payment processors[1] , which may change from time to time. They will collect your credit card and billing information. Loving Lion Books will not see nor collect any payment  or billing information. We will, however, collect your shipping information as we will ship our Services to you. The third party payment processors have no authority to use your personal information for their own promotional purposes.

Some parts of our Services can be linked up with other accounts you have, such as your Facebook, Pinterest, Twitter, Instagram, or Google+ account (“Third Party Accounts”). If you link to Third Party Accounts from our Services, we may collect some information about your use of the Third Party Account. We will only be able to collect the information if you have authorized the Third Party Service to provide us with that information or if you have made the information public. Additionally, if you mention us through your Third Party Account, we may collect information and content related to your comment that is publicly available. If you wish to limit the information available to us, you should be sure to manage the privacy settings of your Third Party Accounts. One thing we will not ever store is your Third Party Account password.

If you link your account on the Services with a Third Party Account, we may also collect and store publicly available information about your contacts and friends from the linked Third Party Account. This information may include their photo, name, email address, birthday, interests or other content you can see when you access such profiles on those Third Party Services. We may also collect and store information if you invite other users to the Services by providing us with their Personal Information.

2. How We Use the Information We Gather

We primarily us the information we collect and store to enhance the Services and your experience with Loving Lion Books. We do not rent or sell your Personal Information to anyone, period. If we share your Personal Information, we do so only as described below.

Personal Information

We may use your personal information to:

   1. contact or correspond with you

   2. to customize and personalize your experience with the Services

   3. to generate anonymous statistics to help us improve the overall customer experience

   4. to send you information and marketing materials about services and products available through our Services

   5. for our other internal business purposes

Non-Personal Information

We may share or disclose aggregated Non-Personal Information on our Site, with service providers, and/or with other persons we conduct business with. These service providers and other persons may also share with us aggregated Non-Personal Information that they have independently developed or acquired. Additionally, we may combine aggregate information from the pixel tags, web beacons and cookies we discussed above with similar data we collect from other visitors to help us improve our Services, but that aggregate, anonymous information cannot be linked back to you.


If you decide you do not want to receive email or other mail from us, you can select the “unsubscribe” provision in our communications to unsubscribe. Unsubscribing will stop you from receiving most types of communication, but it may not apply to emails about orders or transactions you place through the Services or to respond to your specific request, such as password recovery.

Do Not Track

Certain browsers have settings that allow you to turn on a “Do Not Track” (“DNT”) feature. The Site supports DNT by stopping the collection of information that allows us to tailor content based on your recent visits to the Site and third parties (e.g., Partner) websites. When you enable DNT on your browser, we stop the collection of unique browser cookies that links your browser to visits to this Site and across other websites. If you enable DNT on your browser, however, certain features of the Site may not function properly.

3. Legal Disclosure

We reserve the right to disclose personal information to our service providers, the government, law enforcement agencies, or other third parties under certain circumstances where a formal request has been made (such as in responding to a court order, subpoena, or judicial proceeding) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request, as Loving Lion Books, in our sole and absolute discretion, deems necessary and appropriate. Moreover, in the event of a sale, merger, or transfer of some or all of Loving Lion Books’ assets, or dissolution or bankruptcy, your personal information may be transferred to an unaffiliated third party as part of or apart from other transferred assets or assets. Any transfer will then be governed by and be the responsibility of any purchaser of or successor to the transferred assets or assets. We shall notify you by a notice on the home page of any change in the information practices governing your personal information as a result of any transfer of assets or any asset change in ownership, and your choices in how your information is used.

4. We Reserve the Right to Update and Revise this Privacy Policy at Any Time

Because we take your privacy seriously, we will periodically review and update our Privacy Policy to make sure it complies with applicable law and conforms to changes in our business. We may need to update this Privacy Policy, and we reserve the right to do so at any time. If we do revise this Privacy Policy, we will update the “Effective Date” at the top of this page so that you can tell if it has changed since your last visit. Please review this Privacy Policy regularly to ensure that you are aware of its terms.

5. Your Access To Your Information

Through your account settings, you may access, and, in some cases, edit or delete the following information you have provided to us:

   •     name and password

   •     mailing address

   •     email address

The information you can view, update, and delete may change as the Services change. If you have any questions about viewing or updating your information, please contact us at


6. Do you live in California?

If so, you are entitled to request and obtain from us once per calendar year information about any of your personal information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such in-formation. To request this information and for any other questions about our privacy practices and compliance with California law, please contact us at:

Thanks much for reading all the way through. As a reminder, your use of our Services constitutes your acceptance of the terms of this Privacy Policy.

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